Is your sleep spend costing you a fortune?
What you should know about sleep is that it shouldn’t take much effort.
Good sleepers know this and in fact don’t really think about their sleep that much. If they have a bad night they shrug it off as just that…simply a bad night.
This is what differentiates them from those folk that sleep rough.
Bad sleepers spend a lot of their day and night thinking and over-thinking about their bad sleep. It plays on their mind, it worries them and they send endless hours looking for sleep solutions.
Melatonin sales are crazy!
In the USA melatonin made a massive impact as sales increased by over 42% and consumers spent over US$825 million dollars in search of a good nights sleep.
Sleeping pills are often the first thing to be initiated by health professionals like your family GP, and have more than doubled in the last 10 years. Recent figures show over US$429million was spent taking sleeping pills and not just in the USA. People continue to take pills or use products that do not improve their sleep but cost either them or a subsidised health system mega bucks from the tax-payer.
Many sleep products are unregulated, and unproven in large or any scientific research studies. If that isn’t bad enough you can make sleep worse by taking the wrong dose, mis-timing the dose with your sleep rhythm, and causing your sleep cycles to alter which causes more waking, waking groggy and suffering brain fog.
The problem with taking sleeping pills is that people up the dose when they don’t get results which can be dangerous if you overdose. Deb Herdman says “Melatonin for instance, has been shown to have no extra effectiveness when taken in larger doses and all it is contributing to is company profit margin and not improved sleep”.
What’s in a sleep solution?
Sleep can be re-learnt and what research shows is that you need to match the treatment with the problem. Just like any treatments for specific diseases and illnesses, general advice often doesn’t give you enough information or the right immediate solution for long term results.
If your sleep problems persist you would benefit with a tailored sleep intervention based on the latest sleep science.